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Showing posts with label final art. Show all posts
Showing posts with label final art. Show all posts
Tuesday, January 18, 2011
Thursday, November 11, 2010
Cancer Gremlin...The Evolution of a Character by Jeffro Kilpatrick
Recently, Marvin Bowe, Senior VP and Creative Director for the Navicor Group, contacted me with a really fun illustration gig. I was assigned to draw a little gremlinie-type monster to represent a certain kind of cancer that many doctors and patients overlook and forget to ask about. The character would have been used in ad materials for a medicine to treat that type of cancer.
The art team on the job liked some frog-like creatures I once drew in a Meathaus comic. They also gave me some very specific criteria and e-mailed over some microscopic photos of colorful cancer cells. The concept reminded me of the ads for Mucinex and even the Crest's Cavity Creeps and Raid's Bugs from past ad campaigns like that. They wanted a quirky character, but in a way, he needed to be sympathetic. Because we were trying to remind doctors not to forget to ask about him. Here were my initial pencil sketches:
They really liked Sketch A. It most resembled the characters that initially attracted the art directors to my work. I also liked the characters with less human proportions. The art team also asked me to make the character more mischievous and less sad. I took "neglected" to heart when doing these first drafts, but they wanted a character with a more "Tazmanian Devil" or "Gremlin" attitude. I was glad to hear that, because those guys are way more fun to draw. They also asked me to lose props like the signs. And since they liked the body shape on character B as well, they asked me to "Jabba the Hutt" him up a bit and add some horns.
So here are the final two drafts I came up with:
Unfortunately, the actaul concept was not used by the pharmaceutical company. However, it was a great job. It was fun and Navicor treated me really well. Also, I got to villify cancer (which I hate). All in all, it's been my favorite freelance gig this year.
The art team on the job liked some frog-like creatures I once drew in a Meathaus comic. They also gave me some very specific criteria and e-mailed over some microscopic photos of colorful cancer cells. The concept reminded me of the ads for Mucinex and even the Crest's Cavity Creeps and Raid's Bugs from past ad campaigns like that. They wanted a quirky character, but in a way, he needed to be sympathetic. Because we were trying to remind doctors not to forget to ask about him. Here were my initial pencil sketches:
They really liked Sketch A. It most resembled the characters that initially attracted the art directors to my work. I also liked the characters with less human proportions. The art team also asked me to make the character more mischievous and less sad. I took "neglected" to heart when doing these first drafts, but they wanted a character with a more "Tazmanian Devil" or "Gremlin" attitude. I was glad to hear that, because those guys are way more fun to draw. They also asked me to lose props like the signs. And since they liked the body shape on character B as well, they asked me to "Jabba the Hutt" him up a bit and add some horns.So here are the final two drafts I came up with:
Unfortunately, the actaul concept was not used by the pharmaceutical company. However, it was a great job. It was fun and Navicor treated me really well. Also, I got to villify cancer (which I hate). All in all, it's been my favorite freelance gig this year.
Friday, September 10, 2010
The Pit
A little step by step of my piece for the PCS/Autumn Society Hallowed Halloween Show...
Final Thumbnail
Pencil
Ink
Color
Show Info:
FOR IMMEDIATE RELEASE:
This October 1st - 31st the Autumn Society of Illustration, the Philadelphia Cartoonist Society and Proximity Gallery present:
HALLOWED
HALLOWEEN
Opening Reception - October 1st, 2010
October 1st - October 31st
PROXIMITY Gallery
2434 East Dauphin Street
Philadelphia, PA 19125
267.825.2949
Many kudos go to one Mr. Sam Heimer for coordinating this whole shebang. Lots of amazing artists are gonna be in this!
Final Thumbnail
Pencil
Ink
Color
Show Info:
FOR IMMEDIATE RELEASE:
This October 1st - 31st the Autumn Society of Illustration, the Philadelphia Cartoonist Society and Proximity Gallery present:
HALLOWED
HALLOWEEN
Opening Reception - October 1st, 2010
October 1st - October 31st
PROXIMITY Gallery
2434 East Dauphin Street
Philadelphia, PA 19125
267.825.2949
Many kudos go to one Mr. Sam Heimer for coordinating this whole shebang. Lots of amazing artists are gonna be in this!
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